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We’re in a Challenging Time for Logistics Strategy

As if COVID-19 didn’t already turn our sense of normality on its head, companies around the world were already struggling when it came to their logistics strategy. The Amazon effect (ongoing retail disruption), continually shifting government regulations, and relentless competition for and focus on capturing the best opportunities have left many companies that aren’t at the enterprise level struggling — let alone able to create and sustain a logistics strategy that results in positive bottom-line movement.

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It’s Time for Your Clients to Pay Attention to Logistics

As a key service provider to your clients, you know what’s keeping them up at night. Finance. Innovation. Talent. Compliance. Cybersecurity. These are just some of the many concerns CEOs and other C-suite leaders are trying to tackle head-on in 2020. Trade and economic factors rank highly among them — and depending on who you’re talking to, some believe it’s the greatest threat their companies will face throughout 2020. But when it comes to the importance of logistics in business planning and strategy, this critical function is often further down on CEOs’ lists than it should be.